Advertising is a powerful part of our culture; catch phrases and references to popular commercials often end up in our daily dialogue. The short, dramatic presentations of persuasive language and imagery of effective advertising campaigns have the power to influence peoples’ attitudes and behaviour.

A Voice for the Animals gives students the opportunity to explore and investigate an animal welfare issue or concern. They will then examine television commercials and analyse how they work by identifying their purpose, their target audience and any effective verbal and/or visual features that have been used. Students then combine these understandings to produce their own commercial to educate their community on a selected animal welfare issue and/or persuade them to change their behaviour(s) in relation to this issue.